The $70 Billion Opportunity: Actionable Strategies For Catering Growth

With the U.S. catering market hovering around $70 billion and more companies returning to the office, restaurants are more focused than ever on ways to scale their catering channel. For many brands, from QSR to casual dining, it offers a reliable way to diversify revenue streams and expand market reach.

Join leaders from around the industry as they share practical insights to help you navigate this growing catering market and what restaurants are doing to capture more of this demand. Whether you’re launching a catering program or improving on an existing offering, we’ll be sharing actionable strategies you can use to drive growth.

We’ll cover:

• Recent trends and how the catering market has evolved.
• Proven tactics to build your catering business efficiently.
• Key elements of successful first-party and third-party catering solutions.
• Common pitfalls to avoid when it comes to fulfilling larger orders.
• Future trends and customer habits shaping catering in 2025.

Don’t miss this opportunity to get insights from experts and position your restaurant to capture a larger share of the catering market.

Look forward to seeing you there!

Meet the speakers

Michelle Smart
Chief Customer Care Officer
ezCater

Michelle is the Chief Customer Care Officer at ezCater. With experience in customer experience and technical systems, Michelle excels at building strong partnerships and finding solutions to help businesses succeed. Michelle has a track record of driving business transformation for Fortune 1000 companies, with expertise in strategy, process improvement, and change management. Her approach combines transparency, trust, and collaboration to help partners achieve their catering goals.

Jared Castronova
Head of Marketing Communications
Checkmate

Jared is the Head of Marketing Communications at Checkmate, bringing over 8 years of experience in the restaurant industry. As a marketing leader, Jared has a knack for translating complex digital concepts into actionable strategies that drive growth for restaurant brands. His expertise lies in creating hyper-relevant content that empowers teams to gain a competitive edge in today’s digital-first market. Throughout his career, including his time at Olo and now at Checkmate, Jared has focused on helping restaurants navigate the evolving digital landscape.

Meet the moderator

Mandy Wolf Detwiler
Editor
Pizza Marketplace and QSRweb

Mandy Wolf Detwiler is the site editor for PizzaMarketplace.com and QSRweb.com. She has more than 20 years’ experience covering food, people and places.